Technical tutorial

Connect Meta Business to Pulsar

Facebook Ads, Instagram, Meta Pages synchronised in Pulsar via OAuth Business Manager. 5-minute tutorial.

Updated 22 January 2026 6 min read

What Pulsar retrieves from Meta

Pulsar synchronises daily: Facebook Ads (impressions, clicks, conversions, ROAS per campaign and adset), Instagram organic (followers, reach, engagement, top posts), Facebook Pages organic (followers, post engagement, reach).

No access to CRM, Messenger or DMs. Read-only permissions on ads_read, pages_read_engagement, instagram_basic.

The 4 steps

1. Meta Business prerequisites

Check that you are admin of the Meta Business Manager containing the target ad accounts and pages. Otherwise, request access from the owner.

2. Connect via OAuth

Settings > Connected sources > Meta Business > "Connect Meta". Redirect to Facebook for permission validation and Business Manager selection.

3. Select ad accounts and pages

Pulsar lists all accessible Facebook ad accounts + Facebook pages + Instagram accounts. Select those for the project.

4. First synchronisation

Pulsar retrieves 6 months of history (Meta API limit). First sync 5-15 minutes.

Common errors

Permissions refused by the userThe Facebook user who connects must accept ALL requested permissions. If one is unchecked, sync fails silently on certain data. Reconnect by checking everything.
Restricted ad accountIf the Facebook Ads account is in "Limited" mode (Meta restriction), some metrics are blocked. Resolve the account on business.facebook.com/security.
Token expires every 60 daysMeta revokes OAuth tokens after 60 days of inactivity. Pulsar monitors and alerts you by email 7 days before. Reconnect in 1 click.

Frequently asked questions

Does Pulsar handle multiple Business Managers?

Yes, one Business Manager per project. To manage 10 agency clients with their separate Business Manager, create 10 Pulsar projects and connect each Business Manager to the right project.

Does Pulsar read Pixel conversions?

Yes, conversions surfaced by the Meta Pixel (Conversion API) are synchronised. Displayed in the dashboard with calculated ROAS.

Can Pulsar create Meta campaigns?

No, Pulsar is read-only. To create or modify campaigns, use Ads Manager. Pulsar is reporting only.

Is LinkedIn Ads integrated too?

Yes, LinkedIn Ads is a separate source connectable via LinkedIn OAuth. See the dedicated LinkedIn tutorial.

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