Google
November 2023 Core Update
In brief
Second closely spaced core update in the autumn of 2023, a few weeks after the October one, continuing the adjustment of quality signals.
Key points
- Second core update of autumn 2023, a few weeks after the October one.
- Continued adjustment of quality signals across the web.
- Some sites affected in October saw their situation change once again.
- Worldwide rollout, all languages and topics concerned.
Analysis
Chaining two core updates a few weeks apart is unusual and makes the analysis more delicate. It becomes hard to isolate the November effect from the October one, since the two waves of reshuffling overlap in the traffic curves.
A core update does not target a specific penalty but globally reassesses the relevance and reliability of pages. The movements observed mainly reflect a redistribution of visibility to the benefit of content judged the most useful for the search intent.
What to do
- Compare positions and organic traffic before October, between the two updates, and after November to distinguish the effects.
- Audit the pages that lost ground on E-E-A-T criteria and their real fit with the user's need.
- Strengthen the reference content that holds up, as it forms the most stable base for visibility and AI answers.
Impact
A new wave of reshuffling. Sites hit in October sometimes saw their situation shift again.